An ever-evolving, hugely complicated plot, with no particular start point and no definite end? Tick. A second layer of supporting characters, all eccentric but kind of loveable at the same time? Tick. It has all the ingredients of a classic drama, played out online and stretched into a long-running saga that has the capacity to take minutes, hours and days out of your life.Ī core group of main characters, bound by unshakeable loyalty or at each other’s throats? Tick. This dramatic moment is one instalment of a British TikTok soap opera that’s swept the digital nation. Cue pandemonium in the room, a mass brawl and a deluge of comments from delirious fans watching the livestream. With the atmosphere increasingly febrile, Matthews upped the ante by dropping his trousers to reveal a pair of boxer shorts with Keeley’s face printed on the front. With no actual members of the press in attendance, and one viewer comparing the venue to a Tesco staffroom, hopes of a detailed, illuminating presser departed long before any of the group opened their mouths.Ī slanging match ensued, with each side trading insults (mostly regarding what each would or would not do to their respective mums). On the left, fitness fanatic and livestreaming lothario Ed Matthews ( 181.2k followers) and his Lambo-flaunting gym buddy, who goes by the initials HS ( a whopping 879.4k followers). On the right, non-league football coach Simon Colbran ( 398.3k followers) and his 19-year-old daughter Keeley ( 360.6k followers). Up for debate: the origins of their rapidly expanding beef. In April 2022, two warring TikTok clans gathered around a peculiarly shaped office desk to live broadcast a press conference.

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